As the world comes together to mark Breast Cancer Awareness Month, the Breast Cancer Research Foundation (BCRF) has challenged everyone in the gaming industry to “Paint Gaming Pink!” and help raise funds for lifesaving research. The first 25 creators who sign up to fundraise using Streamlabs Charity and raise $500 or more will receive a Blue Yeti "Pink Dawn" Microphone*. 

Blue Yeti Pink Dawn Microphone

The Mission

Globally, breast cancer is the most common cancer and the leading cause of cancer deaths in women. In the U.S., one in eight women and one in 833 men will be diagnosed with the disease in their lifetimes. Unfortunately, every gamer likely knows someone who has already been impacted—or will be diagnosed in the future.

Since 1993, BCRF-supported investigators have been deeply involved in every major advance in breast cancer prevention, diagnosis, treatment, metastasis, and survivorship. Thanks to BCRF’s supporters’ generosity, the foundation has funded more than 14 million hours of research, bringing us all closer to prevention and cure.

Your Impact: At Dollar Value

  • $50 funds one hour of research.
  • $100 funds five liquid biopsy collection kits for a clinical trial.
  • $500 funds one patient’s DNA sequencing in a BCRF-supported lab.
  • $2,500 funds one patient’s enrollment in a BCRF-supported clinical trial.

How to “Paint Gaming Pink!”

To start your charity stream, register to fundraise through BCRF’s StreamLabs Charity event page and find resources—talking points, overlays, and more—for your stream here.

If you are unable to stream, but still want to support breast cancer research during this Breast Cancer Awareness Month, you can donate now at StreamlabsCharity.com, and 100% of donations received will be directed to BCRF.

BCRF is dedicated to ending breast cancer by advancing the world’s most promising research. BCRF is the largest private funder of breast cancer research—and metastatic breast cancer research—in the world, and this year, the foundation is supporting 255 researchers in 14 countries and on five continents.  For more information about BCRF, visit bcrf.org.

*Blue Yeti "Pink Dawn" Microphone are limited in supply and distributed on a first-come, first-served basis based on campaign registration times. Once the campaign has concluded, we will email you to collect the necessary shipping information. Our partner will do their best to send your rewards by the end of the year, but because of global supply chain issues and the holidays, items may take longer than expected to arrive.


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