4 min read

Oct 01, 2021

How to Make Merch for YouTube

Everything you need to know about creating merch for your YouTube channel!

Last Updated on November 22, 2022

Have you ever wanted to make a living as a YouTuber? One way to do this is by making merch. Merchandise from your channel can be anything from t-shirts, hoodies, patches, stickers, and more! This blog post will give you some tips on designing these merch items for your YouTube channel.

From sizing charts and color matching to what type of logos work best, this blog post will teach you everything you need to know for your merch page design process to go smoothly!

What Merch Options Are Available

Streamlabs is a one-stop-shop for streamers and content creators who want to start earning additional revenue by selling their own merch. Here at Streamlabs, we understand that you want your stream to represent who you are and what’s important to you. That is why our team has created an all-inclusive solution for integrating custom merch into live streams with ease!

We handle printing, shipping, alerts, and customer service. All you have to do is upload your logo or creative design to any of our products, and that’s it! There is no cost to you.

If you are a live streamer already making some money, you may want to consider upgrading to Streamlabs Ultra. While our merch feature is free for everyone, Streamlabs Ultra users access premium products, the lowest prices, and the highest profit.

Streamlabs Merch Pricing Comparison Table - Free vs Ultra

Getting Started with Streamlabs Merch

Creating a Streamlabs merch store is incredibly easy. First, head to our website and log in with your YouTube credentials.

Now click on “Merch” from the navigation on the left-hand side.

Now, click on “Create a New Item.”

Now you can browse our selection of available products. Items include accessories like bags, phone cases, and fanny packs. You can also add various clothing items like hats, sweatshirts, and socks. You can even add home and living decor like framed pictures and bath towels.

After you click on the item you want to add to your store, you can upload any logo or image onto the item.

Now you can name your merch, change the price point depending on how much profit you want to make, and even mark your items as limited time only to generate demand.

Next, enter your Paypal email address, and you’re ready to go!

Now you can copy and paste your merch store link into the description of your YouTube video or live streams.

Tips for Getting the Most out of Merch

Creating a merch store is half the battle, but you still need to promote your products on YouTube. Here are some tips for getting more views and making the most out of your new merch store:

  • If you're eligible, connect your Streamlabs merch store to YouTube to take advantage of YouTube Merch Shelf to display products below your videos. Get started with our YouTube Merch Shelf guide.
  • Talk about your merch in your videos or on stream frequently.
  • Do a big “launch day” stream where you do surprise giveaways with items in your new store.
  • Keep your store updated with fresh designs each month.
  • Run merch giveaways, limited edition sales, and host design contests.
  • Wear your merch in your videos. No one is better at representing your brand than you, so wear your products on screen and talk about what you love about them.

How to Price Your Products

When it comes to pricing your products, think about how much profit you want to make. You have complete control over how you price your merch items, but try to keep your viewers’ perspectives in mind. It’s best to try to maximize profits but not overprice your products. Do some research on similar designs and how what other people are charging for them. At the end of the day, viewers wearing your merch is going to help promote your channel to a wider audience. You may want to consider lowering your prices so that a larger percentage of your viewers can afford to buy them and help get your name out there!

Consider adding Limited Edition merch for a higher price point if you want to have a good balance of affordable and expensive items. This can help ensure that your die-hard fans get exclusive merch while also providing cheaper options for everyone else.


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