Starting a podcast can be hard but growing an existing podcast? Even harder. If you’re looking to promote your podcast from no audience, you’ve come to the right place. Today we’ll look at several ways to drive traffic to your podcast and build your podcast audience. Ready to dive in?
Stream, Record, Upload, Repeat
If you’re not live streaming your podcast, join the party and start today! Streaming your podcast offers a number of benefits, including increased listener reach and the potential to interact with your audience in real time. If you’re using a software like Talk Studio, you can record your podcast simultaneously, then upload it to your preferred podcast platforms for even more reach. Talk Studio also offers multistreaming, which lets you go live to more than one destination. How’s that for multitasking?
Repurpose Your Content
Speaking of multitasking, have you thought about repurposing your podcasts into other types of media? Turning your podcasts into blog posts or YouTube videos is a great way to reach different audiences. While most of us love a good podcast, some people simply prefer to read or watch videos. Having a YouTube channel and/or blog also gives you more opportunities to monetize. To read more about monetization, check out our article on how to make money from a podcast.
Promote Your Podcast on Other Socials
Instagram, Twitter, TikTok, Facebook, Pinterest; what do they have in common? They’re all social media platforms you can use to drive traffic to your podcast. You don’t have to become an influencer, all you need to do is spend a few minutes a day teasing upcoming episodes, interacting with your audience, and sharing fun or interesting clips. If you use Cross Clip, you can take video clips from your podcast and change them to portrait mode—perfect for sharing as Instagram Reels or YouTube Shorts.
Building a network with other savvy podcasters like yourself is one of the most productive ways you can spend your time. Focus not only on podcasters who you enjoy, try to find people who your audience might like. For example, if you run a knitting podcast, another podcast in the crafting realm (sewing, embroidery, etc.) would be a good choice. Try interacting with the podcaster directly through their social media to start building a relationship, or you can connect with people on sites like Reddit and Facebook. Make genuine connections with people who can help promote your podcast (and vice versa!), no “follow-for-follow” business here.
Once you’ve made a friend or two in the podcasting community, why not do a show together? If you can’t meet up in the real world, you can easily host your guest virtually through Talk Studio. There are plenty of different ways to collaborate on a podcast; you could interview your guest, have a discussion about something that will appeal to both of your audiences, or even just have a relaxed and friendly chat about podcast life. Since many people listen to more than one podcast, think of your collaboration as an opportunity to expand rather than compete. Our post on the Willow blog about how to collaborate with other influencers will tell you more!
There are plenty of different ways to grow your podcast that don’t involve spending money on advertising or being stuck at your computer for hours on end. If you’ve started a podcast and are struggling to expand your listener count, try some of the tips we talked about today. Focus on driving traffic to your podcast through social media like Instagram and Twitter, as well as live streaming. A blog and/or YouTube channel for your podcast can reach different types of audiences, thus expanding your reach even further.
Network and collaborate with a purpose by putting your energy into relationships with podcasters where there’s opportunity for mutual growth. A tool like Talk Studio is perfect for hosting guests, recording and live streaming simultaneously, and multistreaming to more than one live stream platform. Listeners are waiting for your podcast, you just need to reach them.