Being an influencer comes with a level of autonomy that you don’t get in many traditional workplaces. One downside, though, is that there’s no breakroom or watercooler to bounce ideas off peers or connect with them—instead, you have to create opportunities to sync with others in your industry. Collaborating with other influencers and content creators is a great way to network with your peers and expand your reach to a larger audience. Whether you’re looking to grow followers on social media or drive traffic to your website, collaborations can help you as an influencer in all facets of your journey.
No matter if you’re a beginner or an experienced influencer, collaborations can bring your brand to the next level. However, for a partnership with another influencer to work, you must make sure that it makes sense for both parties. Some things to consider before sending a collaboration proposal:
- Will your audience connect with the influencer, and will their audience connect with you?
- What is your end goal for the collaboration? (i.e., to reach a larger audience).
- Is the partnership mutually beneficial?
If you can answer the above questions with confidence, that is a good sign that you’re ready to send that email to collaborate with influencers within your niche (or outside your niche where it makes sense).
Keep reading for some ideas of how you can start collaborating with other influencers today.
Host a Giveaway
One of the simplest ways to collaborate with other influencers is by hosting a giveaway for your audiences to enter. Choose a platform and a giveaway prize that both influencers’ audiences will enjoy and create specific entry rules. One important thing to note is that you want to make the giveaway rules simple enough so that you aren’t creating barriers for people to enter (i.e., requiring people to complete tasks on multiple platforms). However, you want to avoid making the rules too simple such as simply liking a post, because it will welcome spammers and those who aren’t faithful supporters of either influencer.
Pro-Tip: Instagram is a popular platform for hosting giveaways and now allows creators to do in-feed collaboration posts. This means that one post can live on the feed of two different creators without it being uploaded to each feed. When tagging the influencer, be sure to select “Invite Collaborator.” The post will then live on both feeds for both audiences to see. Also, creators will share the same engagement that can be viewed in your analytics.
Co-Host an Event
Whether in-person or virtual, people love joining influencers for intimate events. To some degree, it allows your followers to connect with you on a personal level. Your biggest fans will not miss out on the opportunity to engage with you (or your peer) in a way that feels more personable.
Some events you can consider collaborating with influencers on:
- A real-life meet in greet for fans (if you live in the same city)
- A livestream on your platform of choice
Content Collab or Launch a Series
As an influencer, you’ve probably have a knack for creating engaging content for your audience. One great way to collaborate with another influencer is to create content together. Find a common interest or topic (one that your fans will well receive) and create content that showcases it. This can either be a single piece of content or a full series if you have the bandwidth. This is a great way to introduce your fans to an influencer you enjoy while allowing them to see a familiar face. Consider this collaboration a warm handoff.
Give a Shoutout
Your fans follow you because they believe you’re an expert in your field and trust your judgment. The same goes for any influencers that you’d like to collaborate with. One way to collaborate with an influencer is to give each other shoutouts, recommending each other to your respective audiences. Whether it’s telling your followers what you love about each other’s content or sharing pieces of each other’s content for your audiences to indulge in, shoutouts are a simple yet very effective way to collaborate with other influencers.
Pitch a Sponsored Brand Collab
There is enough to go around for everyone when it comes to brand opportunities. A great way to collaborate with other influencers that’s certain to be mutually beneficial is by pitching brands together for sponsored opportunities. Together, come up with a content idea and pitch to a brand that you’d both love to work with. Be sure to leverage total reach in your pitch, as brands may be more receptive to reaching two sets of audiences through one piece of content.
If you haven’t considered collaborating with other influencers as a way to network and grow your audience, we hope this blog post changes your mind. Feel free to ask any questions that you may have on the subject!