Though YouTube Shorts is a relatively new feature on the platform, many creators are taking full advantage of hopping on it as early adopters, and it's paying off. Not to mention, YouTube is prioritizing the feature by incentivizing creators to post Short content regularly. As with any form of content on YouTube, the success of your Shorts can depend on various factors, including the time you choose to post them to the platform. In this blog post, we'll discuss the best times to post on YouTube Shorts and how to find the proper posting schedule for your content and audience.
What is The Best Time to Post YouTube Shorts?
Considering YouTube Shorts is still a new-ish feature of the YouTube platform, only a few studies have been done regarding the best times to post Shorts specifically. However, case studies done by platforms such as Frederator Networks and InVideo have found 12-4 PM EST (on weekdays) and 9 AM-11 AM EST (on weekends) to be the best times to post on YouTube in general. Posting Shorts within these timeframes may also work.
On the flip side, Shorts differs considerably from traditional long-form YouTube content. Active times may align with when people indulge in short-form content on platforms like TikTok. If you're looking at it from that angle, below are the best times to post TikToks according to a study by Influencer Marketing Hub which you may want to consider referencing for YouTube Shorts.
Sunday: 7 AM, 8 AM, 4 PM
Monday: 6 AM, 10 AM, 10 PM
Tuesday: 2 AM, 4 AM, 9 AM
Wednesday: 7 AM, 8 AM, 11 PM
Thursday: 9 AM, 12 AM, 7 PM
Friday: 5 AM, 1 PM, 3 PM
Saturday: 11 AM, 7 PM, 8 PM
How to Find Your Best Time To Post on YouTube Shorts?
The real best time to post on YouTube Shorts depends on factors such as your audience and the type of content you're posting. Below are some ways to work towards finding the best time for you to post on YouTube Shorts
Analyze Your Audience Demographics
You can use YouTube analytics to get insights on your audience's demographics, including when they are most active and what time zones they are in. This can help you choose times to post based on when your audience will most likely see and engage with your content.
Ask Your Audience
The best way to determine the best time to post on YouTube Shorts is by asking those who would know best—your audience. Whether you ask in a video, in the description box of your videos, or a YouTube community post, being straightforward and asking your audience when they are most likely to be online can save you a lot of time and minimize the guesswork.
Experiment With Different Times
Test different posting times to see which ones work best for your audience. You can post at different times and on different days of the week to determine when your audience will most likely engage. Try each experimental posting schedule for a few weeks at a time to get more accurate results. It’s also a good idea to experiment with similar types of content for more accurate results.
If you need help determining the ideal time to post your content on YouTube, a Google Chrome extension like TubeBuddy can provide additional assistance. TubeBuddy offers recommendations that can help you pinpoint the best time to upload your videos on YouTube. You can easily find these recommendations in the YouTube Analytics section titled "When Your Viewers are on YouTube."
Whether you post your YouTube Shorts at recommended times or prefer to experiment to discover the best posting time for your audience, maintaining a consistent posting schedule is crucial to growing your presence on the platform. By sticking to a schedule, you can build a more engaged audience and increase the visibility of your Shorts.