The short answer is yes; you should absolutely make a Shorts-only YouTube Channel if you enjoy creating short-form content, want to repurpose content from other platforms (for more eyes to see), and want to open the doors for more monetization opportunities. While it may seem daunting to commit to another platform, if you work smarter (not harder), the pros outweigh the cons.
Benefits of Creating a Shorts-Only Channel
If you’re not sold on the idea of creating a Shorts-only YouTube channel, below are five reasons we beg to differ.
To Separate Your Short and Long Form Content Entirely
While short-form video content has been on the rise for the past few years, only some people are as excited about it as others. Furthermore, YouTube has been a destination for long-form content for so long that, to some, short-form content on the platform isn’t appealing. In some areas of YouTube, Shorts and long-form videos get intertwined, making viewers confused. Creating a Shorts-only channel gives viewers a choice to either watch a short, snappy video or a longer, more in-depth video. The best thing is that YouTube allows creators to link channels which means separate channels can be connected and viewers don’t have to go on a wild goose chase to get from one channel to another.
To Explore YouTube as a Beginner
To many people, venturing into YouTube can seem pretty intimidating. From editing to trying your hand at writing scripts, many moving pieces are involved in creating long-form videos. Shorts are an easygoing way to venture into creating video content. People rarely expect Hollywood-level production for short-form video, so there’s a lot less pressure.
To Create Another Revenue Stream
YouTube recently announced that some major changes are coming regarding Shorts and monetization—eligible creators will be able to earn 45% of ad revenue from Shorts. Although these revenue changes won’t be effective until early 2023, now is the time to start building up consistency on YouTube Shorts and getting an idea of what works on the platform. Plus, there are other ways to make money from YouTube Shorts right now. Of course, you don’t want to jump to a new platform simply to make money. However, it’s an option worth exploring if you’re trying to find new ways to monetize as a creator.
To Maximum Reach on Content By Repurposing
If you’re posting regularly on TikTok, you’re probably already repurposing it on Instagram Reels. The great thing about doing this is you get your content and message out to two different audiences without extra heavy lifting. You can do the same times three by creating a Shorts-only channel.
Word of advice: Remove any watermarks on your videos before posting to another platform to avoid your content being buried for promoting another social media platform.
In case you didn’t know, Cross Clip is a browser-based, short-form video editing tool that makes repurposing long-form, landscape videos, such as Twitch and YouTube clips, super easy. By simply dropping the link of your clips into the editor, you can make a vertical video to post on TikTok, Instagram Reels, YouTube Shorts, etc., in a matter of minutes. If you want to beef up your short-form content, try Cross Clip today.
To Create Another Avenue to Promote Your “Bread and Butter” Content
From live streaming to blogging, it’s no secret that there’s so many different ways to venture off into being a content creator. No matter the platform, one thing that all content creators have in common is the need to promote their content. With YouTube being the second largest search engine after Google, it makes sense to take advantage of the opportunity to promote to billions of global monthly users by posting Shorts content. It’s better to have a presence on YouTube by creating a Shorts-only channel than avoiding the platform altogether.
Now that you know why you should consider creating Shorts (if you haven’t already), will you try creating a Shorts-only YouTube channel?