Have you heard? The Instagram Live Producer is now open to all professional accounts, creating an amazing opportunity to harness the power of desktop streaming on this vertical-first app. With Instagram Live Producer, creators can now level up their stream production using tools such as Streamlabs Desktop.
In case you're unfamiliar, Streamlabs Desktop brings a professional touch to your live streams, offering features like high-quality overlays, on-screen alerts, and customizable layouts to give your live stream a dose of personality. The cherry on top is the Dual Output feature, a tool within Streamlabs Desktop that allows streamers to broadcast simultaneously to vertical, mobile-friendly platforms (such as Instagram) and horizontal platforms. This feature not only helps you get more eyes on your content but also caters to the diverse viewing preferences of your audience.
Below are some tips for optimizing your Instagram canvas when using software such as Streamlabs Desktop to customize your stream to fit your brand.
Balance Camera Feed and Main Content
Historically, the primary focus on Instagram Live has been the live streamer. When streaming to this vertical first platform, it's best to ensure you are centered on the screen. Audiences on Instagram most often watch content, including live streams, on mobile devices, so it's best to make sure your camera feed is prominently displayed.
If showcasing additional content like gameplay or a presentation, consider a split-screen layout, dividing the screen equally between you and your content (horizontally across the center of the screen).
Omit the Chat Box
Instagram Live viewers often interact through the platform's built-in chat, allowing them to follow the conversation quickly. Consider omitting an on-screen chat box from your layout to maximize screen space. This reduces clutter and focuses the viewer's attention on your broadcast while allowing them to tap into the Instagram chat as they choose.
Choose Alerts and Notifications Wisely
Keep alerts minimal and non-intrusive. Overlays and notifications should be used sparingly to avoid overwhelming the vertical space, ensuring the main content remains the main focus. If you must use alerts and notifications, ensure they're worthwhile (i.e., announcing a giveaway or something likely to engage your audience).
There may be information that you want to pass along to your viewers (such as your other social handles or a CTA). If vital, include information tickers, but keep them concise and intermittent. This maintains an uncluttered view, providing information without distraction.
Use the Instagram Live Producer Preview Option
Take advantage of the Instagram Live Producer's preview feature. This lets you see precisely how your stream will appear to viewers before going live. It's an excellent opportunity to make final adjustments to your layout, check the placement of overlays, and ensure that all visual elements are optimized for the vertical format.
By combining the capabilities of Instagram Live Producer and Streamlabs Desktop, content creators are now equipped to deliver unparalleled live streaming experiences that captivate and engage viewers on multiple fronts.