Let’s paint the picture. You’ve been creating stellar content consistently, identified brands that make sense to collaborate with, and read this blog post about everything you need to know about approaching companies for sponsorship as a content creator. Now, you’ve opened your browser to send that email to propose your collaboration, and then it hits you. You’re not the biggest word wizard, and you’re not sure exactly what to include in your sponsorship email.
Of course, what you say (and don’t say) may make a big difference between landing a sponsorship and getting left on read. Don’t fret—we’re here to help. Keep reading to learn everything you need to know about how to write a sponsorship email so you can start bringing in more money doing what you love.
What to Include in Your Sponsorship Pitch Email
Although it may be tempting to describe your content creator journey in full detail when introducing yourself to a potential sponsor, we’re here to tell you not to. The first rule to pitching a brand via email is to keep things brief and concise.
Below are some important items to include in your sponsorship email. Spoiler: We’ll be providing an example towards the end of this blog post so keep reading so you can fully understand.
A Subject Line Highlighting the Purpose of Your Email
The subject line is the first thing a brand representative will see, so make it count. As you can imagine, your contact likely has a ton of emails coming in daily, and piquing their interest via your subject line is a great way to ensure they get to your message sooner than later.
Example: “Collab| [Insert Your Brand/Name Here] x [Company]”
A Brief Intro About You and Your Content
If you haven’t created your elevator pitch yet, here’s your practice run. In just a few sentences, you must describe yourself as a content creator and what you aim to do with your content. Be sure to express what your niche is and the kind of content your audience engages with the most. Whatever you do, remember that brevity is key.
Why You Love the Brand/Why You Want to Work Together
After you’ve taken the time to introduce yourself and your brand briefly, it’s time to show your potential sponsor some love by letting them know why you’re a fan and, of course, why you think your audience will be fans too. The main goal of this portion of the email is to highlight why the collaboration makes sense for both parties.
Don’t be afraid to share examples of content featuring their brand by linking to them in your email. Also, if you have a specific piece of forthcoming content in your calendar that you want them to sponsor, briefly mention it without giving it away. Entice them, but don’t spend too much time on the details.
A Quick Overview of Your Audience Demographics
A potential brand sponsor needs to know who your audience is and if the demographics coincide with theirs. Share details in your email that draws a bridge between your audience and why they would be interested in purchasing the brand’s products or services. For example, if you’re reaching out to a wine company, you may want to think twice if your primary audience isn’t of legal drinking age.
A Quick Thank You to Close Out Your Email
Always thank your brand contact for their time. Even if they don’t accept your proposal this time around, at least you’ll be known as being professional and gracious enough to say thank you.
A Signature with Your Most up to Date Contact Information
Regardless of sending sponsorship pitch emails, having an email signature with proper contact info is always a good idea. After all, technology isn’t perfect, and if your email server randomly stops working one day, someone can look at your email signature to reach you elsewhere for timely or urgent matters.
For a content creator, having your social media profiles linked in your signature is a great way to encourage the person on the receiving end to check out your content. You can use a platform like Wisestamp to create a visually appealing email signature that has clickable links/buttons. Don’t forget to include your Willow link.
Your Media Kit (optional, kind of)
While providing your media kit upon initial contact may not be necessary, your potential sponsor will likely ask for it at some point. Also, sharing a media kit that explores the full scope of your work as a content creator can work in your favor.
Sponsorship Email Letter Example
Now that we’ve broken down what you need to put in your sponsorship email and why, we’ll show you how to bring it all together. Below is an example of how to pitch to a brand as a lifestyle creator looking to collaborate with Hotel companies.
Hello [Brand Contact],
I hope all is well with you! My name is [insert name here], and I’m a lifestyle content creator at createyourlifestyle.com. In addition to my blog, which garners XX views per month, I create lifestyle and travel content on my Instagram and TikTok for my XXX and XXX followers, respectively. I’m a longtime fan of [Hotel name], and it’s been my go-to place whenever I travel. I would love to collaborate on upcoming travel-related content that I have in the works.
My audience primarily includes [insert applicable demographics] who love traveling and prefer luxury hotel experiences over other accommodation choices. My audience is highly engaged with my travel content (which you can see in this example here and here), and I think they would love to learn more about [Hotel Name].
I’ve attached a copy of my media kit to this email, which can give you more information about myself and my brand. At your earliest, I would love the opportunity to discuss this potential partnership further. I’m looking forward to hearing from you!
As you can see from our example above, curating the right pitch is all about including the most pertinent details and getting the brand excited about the chance to work with you (because it’s a match made in heaven).
Now that you’ve learned how to write a sponsorship email, we challenge you to pitch ASAP. Set a reasonable goal of how many brands you’ll pitch per month and hit send on those emails once and for all. Don’t forget to share with us on Twitter how your pitching is going!