In the bustling world of digital content, live streaming shines bright. As viewers scatter across different platforms, the challenge to connect with them all is one that many live streamers face, no matter the size of their audience. Here's where the allure of vertical or mobile-friendly streaming comes into the scene. By adapting your live content to both traditional and mobile-friendly platforms simultaneously, you bridge the gap between varied viewer preferences and create more interactions online.
Making this easier is the new feature of Streamlabs Desktop, Dual Output, which simplifies multistreaming, allowing you to stream in both horizontal and vertical formats simultaneously. Let's dive into some key benefits of multistreaming to mobile-friendly platforms (like TikTok and YouTube, for example) for your streaming journey.
Expand Your Reach
More and more, people are viewing live stream video content from mobile devices, which means as a live streamer, you have to meet your potential audience where they are. Multistreaming taps into these diverse audiences on different platforms, expanding your viewer base. By being present on multiple platforms (including multiple orientations), your content's visibility is significantly boosted, ensuring a broader reach into the digital sphere.
The Dual Output feature in Streamlabs Desktop plays a pivotal role by enabling simultaneous streaming to traditional (landscape) and mobile-friendly (vertical first) platforms—one of each orientation in the free version and more destinations for Ultra subscribers.
More Monetization Opportunities
Multistreaming to vertical formats opens doors to various monetization opportunities available on different platforms, diversifying money made live streaming from ad revenues to tips from viewers and sponsorships. With a broader audience base, attracting sponsorships becomes more plausible as your content garners more views and engagement.
Gain a Competitive Edge
Early adoption of streaming on mobile-friendly platforms can provide a competitive edge in the saturated market of live streaming. Showcasing your ability to maneuver and engage across multiple platforms demonstrates a forward-thinking approach but also your willingness to meet your audience where they are, as mentioned earlier.
Personal Brand Growth
Expanding to streaming on vertical platforms is ideal for cross-promoting your channels to different audiences, seamlessly guiding your audience to all platforms that encompass your online presence. It fosters a community that transcends platform boundaries, establishing a stronger bond with your audience regardless of where or when they choose to engage. The Dual Output feature ensures a cohesive brand across platforms.
Embracing vertical-first streaming and streaming on multiple platforms is like setting sail toward uncharted yet promising horizons. By transcending platform boundaries, you are reaching a broader audience and opening yourself up to many more opportunities. With innovative tools like the Dual Output feature of Streamlabs Desktop, you can expand your digital presence and live streaming career beyond your wildest dreams.