Starting a podcast on YouTube can be an exciting venture. Not only does the platform give you access to an audience of over 2.70 billion monthly active users—but the presence of video can add a unique twist to the traditional audio-only podcast format. In this blog post, we'll walk you through some reasons you should consider podcasting on YouTube (particularly using the new YouTube podcasting features available on the platform).
Why Consider Podcasting on YouTube?
Below are just some of the reasons why creators have historically chosen YouTube as a platform for their podcasts.
Expand Your Podcast's Reach: Podcasting on YouTube offers the unique advantage of incorporating video content, maximizing your podcast's reach, and enhancing the overall podcast experience.
Visual Storytelling: Podcasting on YouTube opens up a realm of creative possibilities. There are many ways to enhance your podcast storytelling, from animations to visual cues. Additionally, video content allows you to connect with your audience more deeply. The benefits extend beyond what people hear—your podcast can be more accessible simply because of body language, lip reading, on-screen captions, etc.
No On-Camera Requirement: While podcasts with hosts on camera perform well, being on camera is not a necessity. There are numerous ways to convert your audio content into an engaging video format, giving you flexibility.
Below are the newly added podcasting features on YouTube that can help you take your podcast to the next level.
YouTube Music App Inclusion: Your podcast gets a spot in the YouTube Music app, currently available to US users.
Enhanced Discovery: With the podcast feature, your videos stand a better chance of being discovered or recommended to users who are most interested in podcast content and, therefore, more likely to tune in.
Special Badges: Your podcast gets a distinctive "Podcast" badge on both the Watch and Playlist pages on YouTube.
FYI, if you previously created playlists for your podcast episodes and wish to make your playlists recognized as podcast playlists, you can do so via YouTube Studio. Find your Podcast playlists in the Content tab, click the menu option next to the playlist you wish to update (three dots), and then Set as Podcast.
Easy Access to Episodes: YouTube will display a link to your podcast from the Watch page, guiding users to your other episodes effortlessly.
Featured Opportunities: Your podcast will be eligible to be featured on youtube.com/podcasts and receive an official search card, amplifying searchability and discoverability.
Streamlining Your Editing with Streamlabs Podcast Editor
Any podcaster will tell you once you've recorded your podcast episode, the real work begins—editing. This is where Streamlabs Podcast Editor shines. Below are some ways to use Streamlabs Podcast Editor alongside YouTube podcasting features to enhance your content.
Transcription and Text Editing: Say goodbye to tedious audio clipping. With Podcast Editor, your episode is automatically transcribed and editable via text. Want to remove a section? Delete the text from the transcript, and the corresponding audio and/or video is edited out. This is especially useful for YouTube podcasters who might have visuals accompanying their content.
Clip Creation: Easily make bite-sized clips to engage potential listeners—perfect for the YouTube Shorts feature or social media promotion on other platforms.
AI-Assisted Tools: Consider these tools your editing assistant. From identifying highlights to eliminating those pesky filler words, the AI-assisted tools ensure your content is polished and professional.
Whether you're looking to start a podcast on YouTube from scratch or elevate your current one, tools and platforms are available today designed to help creators like you produce top-tier content. With Streamlabs Podcast Editor, podcasting on YouTube is no longer just about broadcasting your voice—it's about creating a fantastic experience for your listeners/viewers.