Today, Streamlabs, a leading provider of live streaming tools and brand of Logitech, is announcing its partnership with Pillar (formerly known as Athlane) on the Streamlabs App Store.

Pillar is where streamers land brand deals from thousands of top sponsors to earn revenue promoting the products they already love. It’s the future of creator income — a personal website builder with built-in brand deals, e-commerce, and fan attribution.

Through Pillar’s exclusive brand deals portal to thousands of top brands, streamers can browse from a list of options of companies and products, promote their favorite brands as sponsors, and manage all of this in one place. Its powerful analytics and sponsor management tools empower streamers to understand their data and more effectively collaborate with brands that align with their interests to build lasting, profitable partnerships.

To get started and level up your stream, download Pillar on the Streamlabs App Store:

“Our mission is to build a platform that empowers creators,” said Ashray Urs, Head of Product at Streamlabs. “We’re thrilled to be collaborating with Pillar because we both believe in giving back to streamers. Brand deals are an essential part of the revenue stream for content creators; the availability of Pillar through our App Store means streamers can increase their earnings while developing meaningful relationships with brands.”

How it works

  1. Visit the Streamlabs App Store
  2. Download Pillar
  3. Register with your email & phone number.
  4. Upload profile picture & connect your socials in Settings
  5. Customize your Shop — add a banner, bio, background image, and links to your content.
  6. Head to Deals to grab links to promote!

Brand Deals & Sponsorships

  • Browse through open brand deals to find the companies and products you love
  • Grab up to two links to promote a brand or one of its products — upgrade to Pillar Pro if you want more links (up to 10).
  • Simply check your Home analytics dashboard to understand all your metrics. If you’re working with a brand, it’s best to funnel your partnership through Pillar. That way you’re able to understand the value you’re driving (and how to improve) in real-time.


  • Add your own profile picture & banner
  • Add a custom background and toggle light/dark mode based on your preference
  • Add links to your Shop, including embedded videos of your content!
  • Offer fan experiences to monetize your time — these are book-able classes, meet-and-greets, gaming sessions, or anything you come up with!
  • Lastly, take your Pillar link and add it to your social media bios, Nightbot and Twitch panels. Flex your Pillar Shop and delight your fans & friends!


  • Athlane Home is the command center for your streaming career.
  • Monitor clicks, visits, and earnings across different revenue streams.
  • Track inbound opportunities and partnerships. Pillar announces new brands every day!
  • Build your portfolio of brand partnerships to drive your metrics sky high!

If you have any questions or comments, please let us know. Remember to follow us on Twitter, Facebook, Instagram, and YouTube.

About Streamlabs

Founded on the belief that we want to help creators make a living do what they love, Streamlabs provides a robust suite of features to help creators better engage with their fans, grow audiences, and improve monetization. Building on this mission, Streamlabs is expanding its product with 1) Melon, our browser-based streaming studio, 2) Willow, an all-in-one bio link tool, 3) Oslo, a video review and collaboration tool. And 4) Crossclip, the easiest way to convert Twitch clips to videos for TikTok, Instagram Reels, and YouTube Shorts.

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