2 min read

Feb 23, 2021

Introducing Willow: New Link-in-Bio Tool To Help Online Creators, Brands, and Businesses Connect with Audiences

Integrated Tipping Comes Standard to Help Creators Monetize Their Digital Ecosystem

Last Updated on November 22, 2022

Today, Streamlabs is announcing the launch of Willow, an all-in-one bio link tool, helping users generate more revenue and make their links more discoverable. Willow connects audiences to a user’s entire online portfolio by turning their bio into a landing page for their most important links. It comes with an integrated tipping feature to boost revenue and allows audiences to tip directly on the page.

Built by the team at Streamlabs, Willow is tailor-made for creators, influencers, and brands in the online creator ecosystem. It unifies a user’s online presence so that fans, potential business partners, and sponsors can quickly view their work and connect.

“Live streamers, creators, and influencers are unique because their online presence is a major part of their brand. Showcasing that becomes increasingly difficult when their online identity is scattered throughout a dozen different channels and platforms, said Ashray Urs, Head of Product at Streamlabs. “Willow unifies this experience by giving creators a central hub to showcase who they are, improving brand awareness and monetization.”

Social media platforms like Instagram, Twitter & TikTok only allow their users to have one single link, which is never enough to cover the full online presence. Willow is on the mission to help with that while simultaneously allowing anyone in the creator economy to engage with their community and monetize content effortlessly.

Personalization is a key component when creators build their landing page on Willow. Pre-designed themes are available to help creators customize their landing page to fit their brand. Analytics also comes standard. Creators can see how many clicks their bio link has generated and which platforms their audience has clicked on. Willow is free to join, however, a pro version will be available soon that comes with more themes and enhanced analytics for $5 a month, while members of Streamlabs Ultra get access to the pro version immediately.

About Streamlabs

Founded in 2014, Streamlabs is a leading provider of tools for professional streamers. Its groundbreaking software, Streamlabs Desktop, offers dozens of features that professional live streamers use to broadcast, better engage with their fans, grow audiences, and improve monetization. Streamlabs is a brand of Logitech International. Founded in 1981, and headquartered in Lausanne, Switzerland, Logitech International is a Swiss public company listed on the SIX Swiss Exchange (LOGN) and on the Nasdaq Global Select Market (LOGI). For more information on Streamlabs please visit streamlabs.com or follow Streamlabs on Twitter, Facebook, and Discord.

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