7 min read

Aug 01, 2022

How to Brand Your Live Stream

Learn how to build your brand as a streamer by developing an identity that is unique to you.

Last Updated on November 22, 2022

If you want to succeed with Twitch you need to have your unique style, personality, and communicative skills. However, before you start streaming, your brand should already be in place or at least in motion. You don’t have to have everything 100% perfect from the jump, but you’ll want to have the basics. A strong brand will make your name recognizable to your followers and sponsors, and it is a representation of the style and content you’re offering. When you think of the top streamers on Twitch, you think of Ninja, Dr. Disrespect, Pokimane, and so on. These streamers are memorable because they have nailed the branding piece! Their name, logo, design, panels, persona, style, and content all are relatively consistent.

In this article, we will go through some Twitch branding ideas that can make your stream unique, pretty, and evolve over time.

Let’s dig in.

Blurred username and password

Getting Started

You’ve set up your twitch channel and you feel pretty confident about your content. The next step is to learn how to brand yourself on Twitch. Your brand is the first thing people will notice on the platform, and if done right, it will make an impression on your audience and future sponsors.

So, give some serious thought to what makes you and your stream unique. Remember, everything matters. From the way you speak, to the way you dress; your behavior will make you stand out in the crowd.

The next step in the process of your brand creation is to determine your long-term goals. It doesn’t matter if you want to create a small group of fans or want to get into a Twitch partnership. If you’ve determined your goals, you will have a clear notion of what your stream will be about and how you’ll connect with others.

Who Are You?

When creating a stream, you have to determine what kind of presence you want to create.

If you’re going to be yourself, then you should make a list of values, beliefs, and strengths you care about. Your streams should be a reflection of who you are. You’re not just a streamer, but a person. What do you and your brand represent?

Also, you can be someone you’re not, and let’s face it, it can be a lot of fun. You can create a character from your imagination to provoke strong reactions from your viewers. Some good examples of this are Kitboga and Dr. Disrespect.

Brand Identity

Without brand identity, you will never survive on Twitch. First, start with your logo and determine what font and colors you are going to use. You can use awesome tools like Streamlabs Logo Maker to leverage pre-made logos or create one from scratch using thousands of symbols and components. Remember, it’s not just about the small icon in the corner of your screen. You should experiment with everything Streamlabs offers including overlays, animations, alerts, etc.

Consistency is the key to your brand’s success. Once you’ve chosen your logo style, use it everywhere. Your consistency will without a doubt show your professionalism and credibility.

Also, never hesitate to take advice from experienced streamers. When it comes to Twitch branding ideas, experienced streamers are the best source of knowledge. You can connect with them in their chat, Twitter, Discord, etc.

Branding overlays

Choose Your Name Carefully

It may sound obvious, but your name on Twitch can have an impact on your brand’s success. The best way to go is to create something simple. Something that mirrors your personality, and most importantly, isn’t already taken. Think of something short and sweet that is easy to remember like: Ninja, Trainwrecks, TeePee, etc.

Give some serious thought into whether you want to be known by your real name, cool nickname, or initials. Make sure it’s something you’re comfortable with because you will have to use it everywhere. Although you can change it now and then, this isn’t advised. Remember, consistency is king!


The number of people that disregard the importance of graphics on twitch is incredible. Your graphics are the first thing viewers are going to notice on your channel. So, make sure to invest time in your channel’s graphics because we all know how much first impressions matter.

If you’re a beginner, you can mess up your graphics very easily. So, here are some guidelines for branding your graphics.

Make sure that your graphics are consistent an all the other social media platforms, Youtube, Instagram, etc. This way, your followers will know they’re looking at something made by you, without even reading your name.

Branding alerts

Seek Help

If you don’t have any experience in art design and graphics, there is no shame in seeking professional help. Sure, we all want to save money. But if you hire a professional to create your graphics, your brand will momentarily make an impression on other brands and sponsors. There are also very affordable options. Streamlabs has a variety of tools to help you for 019/month like Logo Maker, Theme Library, Intro Maker, Alert Library, etc.

Although the graphics you use are extremely important, your Twitch brand is much more than that. It is a combination of many things including your personality. This is where professional designers come in. They can implement your personality into graphics like nobody else.

So, if you hire a professional, sit down and talk about yourself. What kind of a person are you? Are you more retro or futuristic? Do you want sleek or playful aesthetic? Let them get to know you, and they will do their magic.

Sound Branding

One of the ways to build your personal brand on Twitch is to implement ‘’sound branding’’. This term is used when a streamer uses a certain sound when he gets a donation, subscriber, follower, etc. You can use the same sound for each one, and when your stream is over, the sound clip will stay chiseled into your viewer’s minds.

This tactic is successful because it creates triggers in the minds of your viewers. A trigger is a point at which somebody is helped to remember something from seeing or hearing a very surprising thing than what they are helped to remember. You can choose from a variety of custom sounds with Streamlabs Alert Box Sound Library

Alertbox Sound Library


We all know that all great brands have a great story to tell. Well, why shouldn’t you?

Storytelling is what makes your streams unique, and sparks emotions that keep the audience hooked on your content.

You can use countless details from your background. Tell stories about your childhood, talk about your hobbies, and anything that will make you memorable.

Social Media

Once you’ve done all the hard work, then it’s time to advertise yourself on social media platforms. Social media is the best way to stay connected with your fans when you’re not streaming. This doesn’t mean you need to spam people, but it’s a way of informing your fans about your future broadcasts.

When it comes to streamers, Twitter is still the best way to go. Still, you should also be active on Youtube, Facebook, and Instagram.


Merchandising Open a store

Now that you know how to build your brand, it’s time to make some money. Well, the answer is easy‒merchandise.

Although your followers support you, they would also like to get something tangible in addition to the shoutout when they make a donation. This is where merchandise comes in handy.

Let your fans promote your brand through stickers, posters, cups, badges, T-shirts, and anything you can think of.

Sell Merch While You Stream

The next step is to find a place where you can sell you products. Streamlabs Merch is super simple to use, no upfront cost to buy the inventory, and alerts are automatically integrated so when someone makes a merch purchase, it will pop up on screen!


Streamlabs Streamers and Friends

Collaboration is one of the key aspects of a successful brand. Try to reach out to other streamers and ask them to collaborate with you. If there’s some sort of chemistry, work together to build both of your brands. Exchange innovative ideas, but also listen carefully to their suggestions.

Also, analyze your chat and search for constructive criticism. But this doesn’t mean you should take every bad comment seriously. You should consider your follower’s comments on how to improve your stream.

In Conclusion, Streaming Is Hard Work

To be honest, no one can really tell you how to brand yourself on Twitch. In fact, most streamers may end up never making it. However, there is always that small group of individuals that push through the daily grind and end up making top-dollar, because they had a dream and never gave up.

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