‘Tis the season to be creating holiday-inspired content. While people worldwide are ripping and running through stores to find the perfect gifts for family and friends, content creators are tasked with a unique agenda item—making inspiring content that taps into their audience’s love of the holiday season. One way to do this is to participate in Vlogmas, a content series (and challenge) where a creator posts holiday-related video content every day leading up to Christmas. Vlogmas was first introduced by creator Ingrid Nilsen on YouTube in 2011 and has since become an highly anticipated content series by creators across the globe.
While many people participate in Vlogmas on YouTube, it can be done on any video platform you choose (short form included). Regarding how long vlogmas should be, many opt to do all the days in December leading up to Christmas, while others may only do 12 days leading up to the holiday. It’s totally up to you. The most important thing to do is make it fun for you and engaging for viewers. Also, if you’re not a holiday person, it’s okay to skip vlogmas if you don’t feel up for it. Don’t feel pressured to participate if it doesn’t feel authentic to you. You’ll be doing yourself and your audience a disservice at the end of the day.
Whether you plan on doing Vlogmas on a short-form platform like TikTok or a long-form platform like YouTube, Video Editor is a simple browser-based editing tool that can help you edit your videos perfectly. Keep reading for some video ideas for Vlogmas.
If one thing is for sure, people are always on the hunt for holiday decor inspiration. If you’re crafty or have a knack for decorating, flex your skills vlog style. Show your viewers how you come up with ideas for your decor, where you find your inspiration (and the decor itself) and if you have any tips for getting deals on holiday decor (we all know the expenses can add up quickly). This is probably a vlog you should post at the beginning of the month when people are still looking for decorations.
A Holiday Trip
Lots of people travel to see loved ones during the holidays. If you plan on taking a trip (even a local one) to see friends and family, vlog the experience and share it with your audience. Your viewers would love the opportunity to get to know you more personally. Don’t forget to share your tips for stress-free holiday travel.
Holiday Activities in Your City
If you live in a city where something is always going on during the holidays, make it your business to not only participate but also to vlog your experience to share with your viewers. Whether you see a holiday play or go caroling, show off what your city has to offer during the holidays. You never know who will be encouraged to do the same.
Your Christmas Wishlist
Instead of grabbing everything you have on your wishlist that you think others may not purchase for you, share your wishlist with your viewers. For starters, it can give them ideas of what to buy for others. This presents an opportunity for you to drive viewers to affiliate links of any products you mention.
Consider sharing an actual wishlist with your audience in case they would love to purchase one of the items as a token of their appreciation. You can check out our guide on using Throne to create a public wishlist that hides your sensitive information such as your address and phone number.
A Simple Day In The Life
If you’re not doing holiday-related things every day, don’t fret. During vlogmas, you can still post simple vlogs about your day, whether making your go-to breakfast or planning out the remainder of your vlogmas content. People love behind-the-scenes content, and there’s a high chance that something holiday-related may come up regardless.
Holiday Self-Care Day
Prepping for the holidays can quickly become very stressful, so you should prioritize self-care during this time. Whether you make it your business to engage in physical activities or take regular relaxing bubble baths, show your viewers how you self-care during the holiday season and encourage them to do the same.
Buying Last-Minute Gifts
Raise your hand if you’ve fallen victim to last-minute Christmas shopping once or twice before (guilty as charged). It’s not uncommon, so why not be transparent with your viewers and show them how you tackle last-minute gifts? Good luck, by the way.
Prepping Your Holiday Dinner
Outside of gifts and spending time with loved ones, many people look forward to enjoying delicious holiday meals prepared with love. Vlog how you plan your holiday dinner, shop for groceries, and share some recipes that are your all-time favorites. If you’re not the cook in the family, ask those who are if they would like to participate in your vlog as you work as a sous chef or taste tester.