The Winter holidays are approaching fast, and it's never too early to start preparing. Holiday sales from November to December totaled more than $180 billion in the US alone in 2020. If you haven’t already, now is the perfect time to open a Streamlabs merch store.
Luckily, opening up your own merchandise business doesn’t need to be complicated. Here at Streamlabs, we handle printing, shipping, and customer service. All you have to do is upload your logo or creative design to any of our products, and that’s it! There is no cost to you.
That leaves you to create the content and present it to your audience. Wearing your merch while you stream is the best way to promote your brand and sell merchandise. However, indicators point to lead times and higher shipping costs as we approach the holiday season. This means that it is critical to start creating holiday merchandise now.
A selection of some of the holiday merch available through Streamlabs for the 2025winter season
Here are several questions all streamers should consider when selling merch.

Here are several questions all streamers should consider when selling merch.
What are the Best Times to Sell Merch?
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November 27— US Thanksgiving
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November 28 — Black Friday
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November 29 — Small Business Saturday
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December 1 — Cyber Monday
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December 14— December 22— Hanukkah
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December 24/25 — US Christmas
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December 26 — Boxing Day
When Should You Order Your Merch
It’s crucial to have your merchandise ready before your audience needs to place their order. Many shoppers this year plan to shop early to avoid receiving items too late and higher shipping costs. This means you need to be even more prepared.
We recommend creating and ordering all Merchandise by the end of November. If ordering after November 22nd, we recommend selecting expedited shipping when available.
With the Streamlabs store, Streamers can create merchandise and order it themselves, while hiding items from their public store until they are ready to unveil them to their audience.
Cut-off Dates for Holiday Merch
You and your viewers will need to order by that date to receive your merch before Christmas. The cut-off time this year is November 24th for all items in all locations. US-based orders for US-based products have an order date of December 11 to arrive before Christmas, which is the majority of products!
It is also important to offer items that make good holiday gifts. 2020 holiday data shows that certain products sell better than usual during the holiday season. Consider creating one or all of the following items:
- Wooden Ornaments
- Throw Blanket
- Pajama Pants
- Hoodie
- Apron
- Mug
- Pillows / Pillow Cases
- Laptop Cases
- Canvases
- Bags (totes, duffles, and backpacks)