Today, Willow, the all-in-one link-in-bio tool for brands, creators, and influencers, is announcing Willow Pro to provide more insights, analytics, and features for personalization.

As online creators grow their social media presence and expand into new platforms, Willow enhances their discoverability by turning their bio into a landing page for their most important links. Most importantly, it comes with a tipping feature to boost revenue and allows audiences to support their favorite creators directly on the page.

Built by the team at Streamlabs and initially launched in February, Willow now has over 70,000 people using the free service. With the launch of Willow Pro, users can now get access to a suite of new analytical tools including:

  • Total views and clicks
  • Unique views and clicks
  • Click-through rate
  • Geolocation data
  • Top traffic sources
  • Device & donations analytics

Creating a custom landing page on Willow is getting an upgrade as well. Pre-designed themes are still available; however, an additional ten professionally designed themes will be available to help creators stand out. 

Creators that wish to take it a step further can completely customize almost every element on the page by adding a unique logo, animated background, changing the button styles, fonts, and more.

“Influencers need to stay on top of all platforms to maintain their network with existing followers, engage with new ones, and grow their audience, said Ashray Urs, Head of Product at Streamlabs. “Willow plays an important part in expanding their exposure, as it drives people to their favorite influencer profile and encourages their audience to support them.”

Creating an account on Willow is free, while the pro version is available for $5 a month or $50 a year, and members of Streamlabs Prime get access for free.

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