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Today, we are thrilled to unveil an exciting evolution of Streamlabs’ brand identity. The new brand campaign pays tribute to live streamers who overcome obstacles of the ever-evolving creator economy to build a community around their passions while showcasing Streamlabs’ successful adaptability in meeting this industry’s evolving demands and requirements.
Authenticity and Inclusivity Redefined
Created by Catalyst, produced by SixTwentySix, and directed by Iris Kim, with visual effects and post-production work done by Shapes & Forms, the ‘Unleash Your Live’ campaign is visually captivating and encapsulates the very essence of live streaming as well as the limitless possibilities of the internet. Together, Catalyst and Streamlabs have evolved the live-streaming brand, focusing on authenticity and inclusivity. These updates emphasize that Streamlabs is the go-to platform for all, fostering a positive and authentic live-streaming experience for the global creator economy. As the live streaming landscape changes, Streamlabs has stayed in sync and updated their brand to best support creators in the emerging creator economy.
"Streamlabs has made significant strides in empowering live streamers, offering a wide range of tools such as video editing, short-form clipping, podcast creation, and more. Streamlabs' product offering has grown alongside the creator economy, which goes beyond content creation; it's about enabling individuals to pursue their dreams and build sustainable careers and communities around their passions,” explained Streamlabs Head of Marketing, Mikey Kilun. “To succeed as a content creator, one needs more than great streaming software. They require a comprehensive suite of tools for video editing, graphics creation, brand building, and community management. Our new brand campaign highlights the changing world of live streamers and the evolving creator economy, showcasing how Streamlabs has adapted its product offerings to meet these demands."
Inspiring the New Wave of Creators
This campaign is a resounding call to the new generation of creators who revel in adventure and exploration. Viewers will be transported as they witness creators meticulously preparing their gaming stations, building anticipation, and then seamlessly transitioning into enchanting worlds where user experience and user interface elegantly merge to showcase captivating snippets of their content. Scenes gracefully transition between night and day, exemplifying the best of both worlds. The campaign's objective is clear – to leave viewers feeling invigorated and motivated to become part of the live-streaming creator community.
About Streamlabs
Founded in 2014, Streamlabs is a leading provider of live streaming tools and a brand of Logitech. Streamlabs offers dozens of features that professional live streamers use to broadcast, better engage with their fans, grow audiences, and improve monetization. Streamlabs is a brand of Logitech International. Founded in 1981, and headquartered in Lausanne, Switzerland, Logitech International is a Swiss public company listed on the SIX Swiss Exchange (LOGN) and on the Nasdaq Global Select Market (LOGI). For more information on Streamlabs, please visit streamlabs.com or follow Streamlabs on Twitter, Facebook, Instagram, and Discord.
