To improve the chances of success at a task, we must first understand the reason why we are doing it. Establishing this purpose is important for several reasons.
- Motivation: We need to know why we are fighting for something. We must give ourselves a goal to direct our efforts. It can be anything, but this goal must be present.
- Focus: If we know what we are doing and why, then by proxy, we know what we are not doing. Succeeding at something requires focus and attention. Focus is created by saying no to things that are not important. If we know “the why” and understand what is important — we can focus by deprioritizing everything else.
- Authenticity: Looking deep down within yourself to understand why you are embarking on this journey will enable you to bring your best self forward as a creator. This is critical. Only you know your true self, and you will have a higher chance of succeeding by being yourself rather than acting as someone else.
For now, please pause and take 15min to reflect on “the why.” Keep digging deeper until you understand why you are passionate about live streaming.
Set Clear Goals
Hopefully, we are starting to establish why you are passionate about live streaming. This process may take time, and that is okay. Once we have a semblance of “the why,” let’s think about our goals as a creator.
What would success look like 30 days from now? What about 90 days? What about a year from now?
Why is this important? First, it’s critical to break down the problem into component parts. The idea of becoming a partnered streamer seems enormous as an affiliate. The idea of streaming at all is equally as intimidating if you are starting from scratch. That is because both end-states are big goals that involve several complicated decisions. Breaking them down will simplify the path forward and add structure. Second, it will enable us to celebrate some success early. Celebrating wins along the way is important for our mental health and energy levels.
In the section below, you’ll find a sample matrix. Take some time now and write down a few goals you’d like to achieve in the next week, month, two months, and three months. These can range from follower, subscriber, or donation goals. Or, if you are a new streamer, simply setting a goal to stream a certain number of hours can be equally as beneficial.
Stay tuned next week to read Chapter 2: Understanding What Kind of Streamer You Are.