Today, we are excited to announce that Willow is now integrated with Twitch! What does this mean? Well, it means that your link-in-bio can finally show your viewers when you’re live on Twitch in real-time.

What is Willow?

Willow is a brand new link-in-bio tool developed by the Streamlabs team. It assists streamers in increasing their revenue and making their links more discoverable. Willow takes a content creator’s bio link and converts it into a landing page for their most important links, allowing audiences to access their entire online portfolio. It includes a tipping feature to increase revenue and enables users to tip directly on the page.

And today, we are proud to announce that Willow is integrated with Twitch. Our goal with this integration is to help you Increase viewership and engagement by making it easier than ever for your viewers to see when you are streaming.

Why Do You Need a Link-in-Bio?

Live streaming is becoming more popular, and with it comes the need to make content more discoverable. Discoverability is about how people find your content and which people will find it; you want to make it easy for people to find you — whether they are on Twitter, Reddit, Twitch, or elsewhere.

To ensure you reach your target audience and maximize your exposure, we recommend content creators use tools such as a link-in-bio. These tools help live streamers stay relevant by allowing them to share their interests with those who follow them, increasing the likelihood that users interested in what you’re doing will visit your channel and interact with your content.

How to Connect Your Twitch Account to Willow

When you sign up for Willow, you’ll have the option to add an unlimited number of links, customize your page with unique themes, get access to basic analytics, and you can even connect your PayPal account to start accepting tips from your viewers.

With this new Twitch integration, an option to display your Twitch account will automatically appear. 

To connect your account, click on “Link Twitch” and authorize Willow to access your account. Now, all you have to do is hit the toggle so that the link to your Twitch account is shown on your public Willow page. 

And that’s it! Now when you go live your viewers will see a “Live” icon. 

In Summary:

With this new Twitch integration, an option to display when you are live on Twitch will automatically appear on your link-in-bio page. Willow is a link in bio tool built by Streamlabs that allows users to add unlimited links, has unique themes, and is designed to help you grow your viewership and reach new audiences.

We hope this new integration will help you reach even more of your fans and grow your community.


If you have any questions or comments, please let us know. Remember to follow us on Twitter, Facebook, Instagram, and YouTube.

About Streamlabs

Founded on the belief that we want to help creators make a living do what they love, Streamlabs provides a robust suite of features to help creators better engage with their fans, grow audiences, and improve monetization. Building on this mission, Streamlabs is expanding its product with 1) Melon, our browser-based streaming studio, 2) Willow, an all-in-one bio link tool, 3) Oslo, a video review and collaboration tool. And 4) Crossclip, the easiest way to convert Twitch clips to videos for TikTok, Instagram Reels, and YouTube Shorts.

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