Ultra.
Last quarter, we began to see growth on Twitch, YouTube Gaming, and Facebook Gaming begin to slow down. This quarter, that trend continues, with all three platforms seeing a decline in growth compared to the previous quarter.
Twitch continues to be the largest live streaming platform, with 5.64 billion hours watched and 9.6 million unique channels streaming on the platform. Despite the decrease in growth, Just Chatting reached its highest quarterly hours watched with 828 million hours.
Key Takeaways:
- Hours watched across all platforms decreased by 8.4% compared to the previous quarter.
- Hours streamed across all platforms decreased by 12% compared to the previous quarter.
- Just Chatting experienced its highest ever hours watched.
- Riot Games was the most watched publisher.
Hours Watched Per Quarter Across All Platforms Combined
- Hours watched across all platforms decreased by 8.4% compared to the previous quarter.
- Viewers watched 7.36 billion hours of content across all platforms, down from 8.06 billion hours in the previous quarter.
- Year-over-year, hours watched across all platforms decreased by 18.1%, from 8.99 billion hours in Q2 2021.
Hours Streamed Per Quarter Across All Platforms Combined
- Hours streamed across all platforms in Q2 decreased by 12% compared to the previous quarter.
- Streamers broadcasted 220 million hours of content across all platforms, down from 250 million in the previous quarter.
- Year-over-year, hours streamed across all platforms decreased by 19.4% from 273 billion hours in Q2 2021.
Twitch
Hours Watched in Q2 2022
- Hours watched on Twitch in Q2 decreased 8% from the previous quarter.
- Viewers watched 5.64 billion hours of live streams on Twitch in Q2, down from 6.13 billion hours in the previous quarter.
- Year-over-year, hours watched declined 13.4%, from 6.51 billion hours in Q2 2021.
- Twitch represents 76.7% of the market share for hours watched.
Hours Streamed in Q2 2022
- The number of hours streamed on Twitch in Q2 decreased 10.8% from the previous quarter.
- Twitch streamers broadcasted 204.2 million hours of live broadcasts in Q2, down from 229 million hours in Q1.
- Year-over-year, hours streamed on the platform declined 16%, from 243 million hours in Q2 2021.
- Twitch represents 92.7% of the market share for hours streamed.
Unique Channels in Q2 2022
- Unique channels streaming on Twitch in Q2 decreased 12% from the previous quarter.
- 9.6 million unique channels streamed on Twitch in Q2, down from 10.9 million in the previous quarter.
- Year-over-year, unique channels on the platform declined 15.8%, from 11.4 million in Q2 2021.
Platform Average Concurrent Viewership
- Average concurrent viewership on Twitch in Q2 decreased 7.9% from the previous quarter.
- An average of 2.58 million concurrent viewers watched Twitch in Q2, down from 2.84 million in the previous quarter.
- Year-over-year, average concurrent viewership decreased 14.3% from 3.01 million concurrent viewers in Q2 2021.
Just Chatting Hours Watched
- Just Chatting has been the most watched category on Twitch since Q3 2020.
- Despite the overall decrease in hours watched on Twitch, the Just Chatting category grew 2.4%, reaching it’s highest ever hours watched.
YouTube Gaming
Hours Watched in Q2 2022
- Hours watched on YouTube Gaming remained flat quarter over quarter at 1.13 billion hours.
- Year-over-year, hours watched declined 13.1%, from 1.3 billion hours in Q2 2021.
- YouTube Gaming represents 15.4 % of the market share for hours watched.
Hours Streamed in Q2 2022
- Hours streamed on YouTube Gaming in Q2 decreased by 10.8% from the previous quarter.
- YouTube Gaming streamers broadcasted 8.05 million hours of live content in Q2, down from 229 million hours in the previous quarter.
- Year-over-year, hours streamed on the platform declined 9.6%, from 8.9 million hours in Q2 2021.
- YouTube Gaming represents 3.7% of the market share for hours streamed.
Unique Channels in Q2 2022
- Unique Channels streaming on YouTube gaming in Q2 decreased 12.6% from the previous quarter.
- 431 million unique channels streamed on YouTube Gaming in Q2, down from 494 million in the previous quarter.
- Year-over-year, unique channels on the platform declined 27.6%, from 597 million in Q2 2021.
Platform Average Concurrent Viewership
- Average concurrent viewership on YouTube Gaming in Q2 decreased 1% from the previous quarter.
- An average of 518 million concurrent viewers watched YouTube Gaming in Q2, down from 523 million in the previous quarter.
- Year-over-year, average concurrent viewership decreased 13.5% from 599 million concurrent viewers in Q2 2021.
Facebook Gaming
Hours Watched in Q2 2022
- Hours watched on Facebook Gaming in Q2 decreased 28% compared to the previous quarter.
- Viewers watched 580 million hours of live streams on Facebook Gaming in Q2, down from 803 million hours in the previous quarter.
- Year-over-year, hours watched declined 51%, from 1.184 billion hours in Q2 2021.
- Facebook Gaming represents 7.9% of the market share for hours watched.
Hours Streamed in Q2 2022
- Hours streamed on Facebook Gaming in Q2 decreased 37% compared to the previous quarter.
- Facebook Gaming streamers broadcasted 7.9 million hours of live content in Q2, down from 12.5 million hours in the previous quarter.
- Year-over-year, hours streamed on the platform declined 62%, from 20.8 million hours in Q2 2021.
- Facebook Gaming represents 3.6% of the market share for hours streamed.
Unique Channels in Q2 2022
- Unique channels streaming on Facebook Gaming in Q2 decreased 15.5% compared to the previous quarter.
- 283 thousand unique channels streamed on Facebook Gaming in Q2, down from 335 thousand in the previous quarter.
- Year-over-year, unique channels on the platform declined 66.3%, from 840 thousand in Q2 2021.
Platform Average Concurrent Viewership
- Average concurrent viewership on Facebook Gaming in Q2 decreased 28.8% compared to the previous quarter.
- An average of 265 thousand concurrent viewers watched Facebook Gaming in Q2, down from 372 thousand in the previous quarter.
- Year-over-year, average concurrent viewership decreased 51.1% from 542 thousand concurrent viewers in Q2 2021.
Top Esports Watched in Q2
Top Streaming Categories Watched in Q2
Top Publishers Watched in Q2
About Streamlabs
Founded in 2014, Streamlabs is a leading provider of live streaming tools and a brand of Logitech. Streamlabs offers dozens of features that professional live streamers use to broadcast, better engage with their fans, grow audiences, and improve monetization. Streamlabs is a brand of Logitech International. Founded in 1981, and headquartered in Lausanne, Switzerland, Logitech International is a Swiss public company listed on the SIX Swiss Exchange (LOGN) and on the Nasdaq Global Select Market (LOGI). For more information on Streamlabs, please visit streamlabs.com or follow Streamlabs on Twitter, Facebook, Instagram, and Discord.
About Stream Hatchet
Stream Hatchet is the global leader in live-streaming gaming viewership analytics across all major video distribution platforms. The organization provides robust consumer insights to leading publishers, brands, agencies, and teams..Stream Hatchet is a wholly owned subsidiary of Engine Media Holdings, Inc, a publicly-traded company under the ticker symbol (NASDAQ: GAME) (TSX-V: GAME). Engine Media provides premium social sports and esports gaming experiences, as well as unparalleled data analytics, marketing, advertising, and intellectual property to support its owned and operated direct-to-consumer properties while also licensing these serves to enable its clients and partners.