Ultra.
One of your dreams as a content creator is probably to be on your favorite brand’s PR lists. Being on a PR list can give you access to exclusive events, early product releases, and even brand partnerships. Though being on a PR list may seem like a dream, especially for smaller creators, it’s important to note that most brands welcome creators of all sizes to their PR lists. In this blog post, we’ll walk you through what a PR list is (and what it’s not) and how you can connect with your favorite brands to get on their PR lists.
What is a PR List?
Before discussing how you can get on PR lists, it’s essential to understand what they are and their purpose. PR lists are created by brands to connect with influencers and media outlets to spread the word about their products, services, or initiatives. There are two main types of PR lists. Influencer lists typically include social media influencers, bloggers, and other content creators. Media lists, on the other hand, usually have journalists and other members of the media who can write about a brand in a digital or print article with a reputable publication.
How to Get on PR Lists
Now that you have a better idea of what PR lists are, it’s time to learn how you can get on them.
Build Your Presence and Personal Brand
Before you can get on PR lists, you must have a solid online presence and personal brand. This means creating quality content across various platforms, including streaming platforms like Twitch, Instagram, TikTok, and your blog, for example. You need to develop a unique voice and style that will help you stand out from the crowd. You should also be consistent on your platforms and engage with your followers regularly.
Post Organically About The Brands You’d Like to Connect With
From a brand perspective, it doesn’t quite make sense to add a creator to their PR list that hasn’t shown any interest in their brand besides asking to be added to a PR. To increase your chances of being added to your favorite brand’s PR list, organically post about them on your own platforms. Whether tagging them in your latest Instagram post using their product or doing a dedicated review on your blog or YouTube, organically include your favorite brands in your content. This way, you’ll already have earned some brownie points when approaching them.
Pitch Brands to Get on Their PR Lists
Speaking of approaching brands to be added to their PR lists, let us remind you that you shouldn’t wait for brands to come to you. Research companies and brands that align with your interests, content, and audience, and then reach out to them to ask to be added to their PR lists (typically via email). Sometimes you can find PR contacts that work directly for the brand. Other times, you must find the PR firm that represents them and connect with those external contacts.
Remember to be professional when reaching out to potential PR contacts and explain why being on their PR list could be mutually beneficial. It would also be a great idea to include links to your social media profiles and website (especially if you have pieces of content where you mentioned them).
Getting on PR lists can increase your exposure as a content creator while gaining access to insider information and perks that help you stamp yourself as an expert in your niche. Also, building the right connections via PR will put you steps closer to landing brand partnerships. Keep creating high-quality content and building relationships with brands and PR contacts, and you’ll be well on your way to climbing the ranks as a content creator before you know it.