Ultra.
As a Twitch streamer, you may have come to terms with the fact that your broadcast will have you engaging with your audience for hours on end. You may have also come to realize that sometimes keeping things interesting and commanding the attention of your audience for such a long time is a task in itself, even when you’re streaming some intense gameplay.
If you’re a Twitch streamer who often streams themselves playing games on your channel, one feature you should consider incorporating into your live stream is Drops—an in-game loot incentive designed by game developers to help engagement and retention on your Twitch Channel.
Summary:
- What Are Twitch Drops?
- Why Should Live Streamers Enable Drops?
- How to Enable Drops on Twitch Channel
What Are Twitch Drops?
As briefly mentioned, Twitch Drops (also known as Drop campaigns) are essentially digital rewards viewers can receive when watching gaming streams on Twitch. These rewards are generally in-game items serving as incentives for viewers to engage more actively with the streaming content. Game developers set the required participation time and rewards given for meeting the requirement. Rewards and required time spent on a live stream vary from game to game. However, all will be listed in the Drops campaign.
Why Should Live Streamers Enable Twitch Drops?
There are two important reasons why streamers should consider enabling Twitch Drops on their channels.
Increased Viewership: Let’s be honest—people love freebies, even if they're digital. Fans of a game are more likely to flock to channels where they’d also receive rewards for tuning in. Having Drops enabled can increase your viewership.
Engagement and Retention: Drops are a great incentive for viewers to stay engaged and watch your content for longer periods. This can help live game streamers improve their overall analytics while growing their online communities.
How to Enable Twitch Drops?
Enabling Twitch drops on your channel is a relatively simple process. Read the steps below to get started.
Step 1: Log into your Twitch account and head to your creator dashboard.
Step 2: Under Viewer Rewards in the side panel, select Drops.
Step 3: On the Drops page, toggle on the feature under General Settings (next to Enable Drops).
Step 4: To let your viewers join in on the drop fun, scroll through the list of Open Campaigns to find one to participate in. Under each campaign, you can find details for rewards that will be given to viewers, the requirements for each, and what you need to do as a streamer to get going.
Step 5: That’s it! It’s time to step up your live streaming content a notch by playing on your channel with Drops enabled.
Now that you know what Twitch Drops are and how to enable them on your channel, will you be setting it up for your audience? Which available campaign will you take on first?