Ultra.
With over 1 Billion monthly active users, TikTok is one of the most popular and fastest-growing social media platforms. From mind-boggling fun facts to outright hilarious short-form videos, TikTok makes it relatively easy to indulge in content and share it with your friends. Additionally, TikTok is well-loved for its much higher probability of videos going viral compared to other platforms such as Instagram Reels and YouTube Shorts.
For content creators, you should be on TikTok mainly to create evergreen content that continuously drives traffic to your long-form content that lives in other places. If you aren’t convinced that TikTok can help you grow on other platforms like Twitch, read this article to learn more about why this may be a missed opportunity (it’s not too late!).
If you’re looking for content inspiration for your TikTok feed, ahead are a few trends and challenges that you should jump on in your quest to grow on the platform.
Laptop Presentation
This TikTok trend was made to romanticize your life, scored to the tune of Misirlou by Dick Dale. Whether you’re highlighting your vacations or repurposing content, you can find a way to adapt this trend to your niche. One way to jump on this trend as a live streamer is to create a montage featuring some of your streaming highlights.
If you’re using Cross Clip (which you should if you want to create highlights for your favorite streaming platform easily), you can stitch together some of your previous clips (or downloaded YouTube streams) to create an on-trend montage in a matter of seconds. If you haven’t used Cross Clip before, check out our guide on making Twitch clips to learn more about turning your live stream content into short-form videos for TikTok, YouTube Shorts, and Instagram Reels.
See an example here!
Freaky Friday
Created as a nod to the hit early 2000s film, this TikTok challenge is all about presenting an impressive transformation, with a door slam as a transition. This trend is prevalent in the fashion and beauty niches, but we encourage you to get creative and find a way that it’ll make sense to your audience.
For gamers, we recommend trying this trend with the before being you on a “normal” day and the after showing you suited up in your gaming gear. Don’t feel pressured to have an over-the-top before and after, but the more dramatic, the better.
See an example here!
30 Thousand
From exposing quirks to calling out bad shopping habits, this TikTok challenge is about displaying an activity or thing that costs a ton of money or is super time-consuming. No matter what you decide to do with this trend, the most important thing is to make it funny and relatable.
See an example here!
No One Can Stop Me
One of the best things about creating content for TikTok is most trends don’t require you to put on a full production—this trend is a prime example. Using the Tiny Bee filter and this Dr. Evil sound, overlay text stating something you will do, and literally, no one can stop you. TikTok users love to laugh and share funny content with their friends, so aim for shareability with this trendy yet low-effort TikTok concept.
Most Viewed TikTok
This TikTok challenge is a no-brainer, particularly if you’ve been on the app for a while. Reply to this question sticker reposting your most viewed TikTok video, including the original sound. The idea behind this trend is that time has lapsed since your highest engaged post, and it serves as a way to reintroduce your content (and yourself) to the FYP and new followers you’ve gained since originally posting that TikTok.
See an example here!
Fast Forward
This trend challenges you to show how you’ve progressed in a particular situation in your personal or professional life. Record a “before” clip with text overlay explaining what you were doing in the past along with a date/timestamp, and transition to the present moment using a glitch effect.
See an example here!
Sneaky
This 5-second TikTok trend requires you to tiptoe through your room as if you’re sneaking to do something. As one of the growing trends of 2022, it’s worth trying no matter how awkward you may feel doing it. Like many trends on TikTok, the key to nailing this trend is relatability. Use the text overlay to spell out something that you have no business doing or people may find incredibly annoying.
See an example here!
Point of View (POV)
While this particular trend didn’t start in 2022, it’s likely to stick amongst TikTok users because, quite frankly, there are no rules, and it can be adapted to almost any niche or scenario. Find a sound (the trendier, the better) and overlay text on the video that correlates. Challenge yourself to think outside the box to capture the viewer’s attention.
See an example here!
I’m Done with the Conversation Now
Do you have one thing that, no matter if you’re in a funky mood, it’ll bring you happiness? Start with one clip of you being “over it” and walking away. The following clip should show your obsession prompting you to sit down. The last clip is of you obliging by lip-syncing “I’m sat” while rejoining the hypothetical conversation. This is an excellent TikTok trend to help your followers get to know you and some of your likes or quirks.
See an example here!
My Life Falling Apart
Speaking of getting to know you better, this trend encourages you to share your favorite simple pleasures. Start with a clip captioned “My life falling apart.” Next, insert a clip of something (no matter how small it is) that makes life’s biggest issues not matter at the moment.
See an example here!
No matter where you are in your TikTok journey, creating content based on trends and challenges is a simple way to build an audience on the app. Use TikTok as a vehicle to drive traffic to the platforms that serve as your bread and butter.