Ultra.
If you’ve joined TikTok as a content creator, you’re probably well aware that you must consistently post on the platform to grow your audience and increase engagement on your content. Furthermore, you need to post engaging content within your niche. However, one thing that may be missing from the equation to ensure your content is seen by the right audience—understanding the best times to post.
In this blog post, we’ll share the best times to post on TikTok and provide tips to help you determine the best time to post your content based on your audience.
What is the Best Time to Post on TikTok?
If you’re reading this blog post, chances are you want a definitive answer regarding exactly what time of the day you should post on TikTok to streamline your content strategy and posting schedule. Below are the best times to post on TikTok, according to a study by Influencer Marketing Hub. Please note that all times are in EST.
Sunday: 7 AM, 8 AM, 4 PM
Monday: 6 AM, 10 AM, 10 PM
Tuesday: 2 AM, 4 AM, 9 AM
Wednesday: 7 AM, 8 AM, 11 PM
Thursday: 9 AM, 12 AM, 7 PM
Friday: 5 AM, 1 PM, 3 PM
Saturday: 11 AM, 7 PM, 8 PM
Though these times found in the study can be a good starting point to determine when you should post on TikTok, remember that there are other factors to consider when determining the best time to post for your audience. Some of these factors include the type of content you’re posting, where your audience is located, and your audience’s demographics (which may give you insights into their lifestyle and when they’re more likely to be on the platform).
How to Find Your Best Time to Post on TikTok
Going with the generally accepted best times to post on TikTok is one way to create a posting schedule. However, there are a couple of things you can do to determine the best times to post that are more tailored toward your audience.
Pay Close Attention to Analytics
The great thing about TikTok (and most other social media platforms, for that matter) is that they provide not only insights on the performance of your content but also on your audience, including the days and times they’re most active on the platform.
To determine when your audience is most active, head to the TikTok app, go to Creator Tools, then Analytics. Under your Follower Insights, you want to pay very close attention to where your audience is located. For example, if you’re based in New York, and 53% of your audience is located in LA and between the ages 25-34, it may be wise to post at 8 AM, 12 PM, or 6 PM PST to accommodate for times of the day when your specific audience is more likely to be on TikTok vs. working, sleeping, etc.
Another thing you should note is when your audience is most active. Once you’re in the Analytics dashboard, you’ll find Most Active Times towards the very bottom of this screen which displays the average times your followers are on TikTok (by day or hours). Of course, this information may not be as helpful if you have just a few followers. However, as you grow on the platform and gain more engaged followers, this information will give you a better idea of when you should post.
Pro-Tip: When posting based on active times shown in your analytics, post ahead of these times (30 minutes to an hour before) so the content is already living on the platform before your followers get on. This way, you have a higher chance of TikTok’s algorithm suggesting your content alongside other content they may have missed while they were gone.
Experiment With Your Posting Schedule
If you’re not getting the best results posting your content based on the recommended best times mentioned above or your insights, you may want to consider experimenting to find your sweet spot. Try posting at different times and analyzing your results to see what’s the best fit for your audience. Test posting at a specific time (or set of times) for at least a few weeks before switching to another day or time that you believe would make sense to your audience. Be sure to post similar content for most accurate results. Also,track your findings in one place to reference them later.
Whether you decide to post on TikTok based on the recommended times or prefer to experiment to figure out the best time for your audience, we recommend sticking to a schedule to help you grow on the platform. Furthermore, having the right tools in place, such as using Cross Clip to create TikToks (from repurposed long-form content) and share your content directly to TikTok, helps you stay in the groove of posting on the platform.