Requirements, Best Practices, and Tips
Running ads can be very lucrative for your channel. Depending on the platform you stream on, you will need to meet specific requirements before you are allowed to advertise. However, it's a fantastic way for your audience to support you without having to spend any money out of their own pocket.
In this article, we discuss the specific platform requirements you will need to meet to run ads. We will also discuss the benefits and disadvantages of running ads and general best practices you should be aware of before monetizing your channel through advertisements.
Twitch Advertising Requirements
Twitch recently made several significant changes to its advertising policy. One of the most significant changes they made was allowing affiliate streamers to earn ad revenue. To become a Twitch affiliate, you must first reach the following achievements:
- Reach 50 Followers.
- Stream for 8 hours.
- Stream on 7 different days.
- Have an average of 3 viewers.
Please note, you must complete all affiliate requirements within 30 calendar days.
Types of Twitch Ads
There are three main types of advertisements you can run as a Twitch Affiliate or Partner:
- Pre-Roll Ads: These are ads that play when a viewer first clicks on a stream.
- Mid-Roll Ads: Running mid-roll ads is entirely up to you. It is important to note that it is possible to enable ad-free viewing for your subscribers as an added benefit. If you are concerned that running a mid-roll ad will deter non-subscribers from watching your stream, you can also enable picture-in-picture ads.
- Picture-in-Picture: These ads can run in conjunction with your mid-roll ads. If you're streaming to a gaming category, viewers will still be able to see your stream with Picture-by-Picture, even during an ad.
Streamers on Twitch can also disable pre-roll ads for incoming viewers by regularly running ad breaks. Studies from Twitch suggest that viewers are more likely to stick around during an ad-break than a pre-roll. So you may want to consider running an ad break every so often to get new viewers into your channel and invested in your content early.
To disable pre-roll ads for ten minutes, you will need to run a 30-second ad break. When you run a 60-second ad break, pre-roll ads will be disabled for the next 20 minutes. And an ad break that's 90 seconds or longer will disable pre-roll ads for the next 30 minutes.
YouTube Advertising Requirements
To earn money on YouTube, you’ll need to apply for and be accepted into the YouTube Partner Program. To be eligible to join the YouTube Partner Program, you will need to meet the following requirements:
- Follow all the YouTube monetization policies .
- Live in a country or region where the YouTube Partner Program is available.
- Have more than 4,000 valid public watch hours in the last 12 months.
- Have more than 1,000 subscribers.
- Have a linked AdSense account.
Each feature has its own set of eligibility requirements on top of subscriber and view count requirements. To earn revenue from advertisements, creators must specifically be at least 18 years old or have a legal guardian older than 18 years of age who can handle your payments via AdSense. Creators must also create content that meets YouTube’s advertiser-friendly content guidelines.
You can learn more about YouTube’s advertiser-friendly content guidelines here.
Types of YouTube Ads
|Video ad format||Description||Platform|
|Skippable video ads||Skippable video ads allow viewers to skip ads after 5 seconds.||Desktop, mobile devices, TV, and game consoles|
|Non-skippable video ads||Non-skippable video ads must be watched before a video can be viewed.||Desktop, mobile devices, TV, and game consoles|
|Bumper ads||Short, non-skippable video ads of up to 6 seconds that must be watched before a video can be viewed. Bumper ads are turned on when skippable or non-skippable ads are turned on.||Desktop, mobile devices, TV, and game consoles|
|Overlay ads||Overlay image or text ads that can appear on the lower 20% portion of a video.||Desktop only|
Facebook Advertising Requirements
To start earning money on Facebook through in-stream ads you must qualify.To qualify for in-stream ads, you must:
- Pass and remain compliant with Partner Monetization Policies.
- Publish from a Page (not a profile) with at least 10,000 followers.
- Generate at least 30,000 1-minute views on videos that are at least 3 minutes long in the last 60 days.
- Be at least 18 years old.
- Live in an in-stream ads eligible country .
There are three types of ad placements that can be inserted into your content: pre-roll, mid-roll, and image ads.
Best Practices, Strategies and Do’s and Don’ts
At the start of the stream, it may be beneficial to keep ad breaks to a minimum to gain momentum. You may find that playing ads during a natural break in your gameplay will lead to higher audience retention when you get back. Try to play ads whenever you go to do something like using the restroom or go eat food.
Be sure to let your audience know you will run ads. Announcing when you will have an ad coming prepares the audience and will make for a more seamless experience during your broadcast without disrupting the content on the screen.
The frequency at which you run ads is also important. It will change depending on each creator, how many viewers they etc, but in general it is good practice to run ads at an hourly interval to reduce the chance of viewers clicking away from your stream. Additionally, if you stream on Twitch, running these mid-roll ads regularly means new viewers coming into your stream will not be met with a pre-roll ad.
You can also easily bind ad-rolling keys to your stream deck to seamlessly transition to an ad when you are ready.
In general, we recommend not using pre-rolls. We suggest letting new viewers get familiar with your content first and leave them with good first impressions. Try to avoid playing ads when you are in the middle of an exciting moment in your content. This disrupts the flow of your content and may prevent a potential new community member from following or subscribing.
Lastly, don’t forget to take your audience’s feedback into account. If you don’t see them responding well to the number of ads you are playing, then reduce it. At the end of the day, running ads can help you make a bit of extra money. Even if you don’t have thousands of viewers, every little bit helps. However, you should take into account whether or not ads are hurting your viewership. It’s up to you to decide when and how you run ads, but you’ll need to consider the cost/benefits and how your audience reacts.